Need of SMO for traffic generation
SMO or Search Media Optimization is a use of different communities to create brand awareness and generate leads. This can be done for any brand, service or event. There are various sites available where you can promote your brand for free-Social Media Sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest and we also have bookmarking sites to post classified ads.
The main purpose of any SMO is to increase brand awareness among the mass audience who are available on a specific channel. SMO becomes an integral part of SEO for a website which is low in ranking and traffic. The goal of an SMO is to create an online content which would raise awareness among the audience and also drive traffic to the website.
Let’s have a look at two parts of SMO which will ultimately drive traffic to your website
Social Media is one of the key drivers for the Search Media Optimization (SMO). It’s estimated that Facebook has around 1 billion active users as of 2017, so you can imagine the vastness of your SMO’s on different social Media. Content is an important factor when you create an SMO. Will this content appeal to your target audience? Will they click on the link after reading the content? You need to find right kind of social media for your audience.
Bookmarking website is an online web service which allows you to share, edit and add bookmarks to various web documents. It comes under SMO because it’s one of the tacks of increasing traffic with quality content on the website. Bookmarking website also acts as a quality backlinking prospect. For a Digital Marketer finding the right bookmarking website which contains the target audience will help to reach the target audience.
For a digital marketer, SMO will act as a traffic magnet. We also provide training on various digital marketing techniques in Pune.