Link building is one of the most effective and foremost activity for any digital marketer. It not only helps in Search Engine Optimization (SEO) but it also helps in content reuse making the link building effective. There are many link building strategies which can be followed and a digital marketer is always looking to outdo the competition through better link building strategies. For good SEO 70 percent of the off-site SEO should be on link building.
Here are some of the effective strategies to be followed
It’s one of the easiest ways to build a better SEO score. The link is internally located but it has an offsite factor contributing to the search engine crawlers. It’s unarguably one of the best techniques for better SEO of the website. Internal linking helps crawlers to find new content on your own website and also helping your user to find new content on the website. A user can also navigate through a website for any new term within the website.
Though this technique has been quite debated upon by the webmaster, blog commenting does add a value to your link building. Blog commenting used to be one of the most effective link building strategies to help the audience but with serious black hat SEO techniques and commenting software this technique has got a bad name. One of the best website today for link building through blog commenting is Quora QnA.
Paid links are the most expensive techniques for link building. Even if the Google denies that paying for a high ranking website is against Google webmaster guideline but with High Page Authority and Domain Authority, we could see a better page rank for paid links. Paid links are also done through effective content promotion of a website with outbound linking to the paying website.