If you have been using Facebook from last two to three year you could have observed that there are
more paid ads or paid newsfeed on your timeline. The main reason being many brands have shifted
towards Facebook as the main medium of communication with outside world i.e. conversion with the
social life of people. According to a census a person on an average spends more than 2 hours on
Facebook in a week which is more compared to any other social mediums. And if your brand hasn’t
already shifted towards paid Facebook strategy then this might be the right time a gain some traction
with your audience.
Facebook is changing its algorithm where the news feed will consist mostly brands that have paid or
from the fiends. Which would mean that paid media will be the only option to see when it comes to
talking to the brand who have invested in reaching the audience. This would be the final nail in the
coffin of paid ads, where we saw that brands will now have to empty their pocket to reach the required
Facebook’s data has reached a peak point where we see the data rise by 35 percent from the last
quarter alone. Though the time spends on Facebook has declined more than 5 percent during the same
time, so Facebook has made it pretty clear that content which pays more will be shown more.
Now as a marketer you have to really decide whether you want to shift your Facebook strategy to paid
or remain organic. A combination of both would be a good mix without you making to work hard on the
reaching your audience- content which can take you up might be considered for a paid ad while regular
content can be considered with a promoted paid ad.
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