Online Reputation Management (ORM) is a strategy and process used b organization for monitoring, analyzing and creating awareness through digital reputation and credibility through online channels. As the online world and digital penetration gained momentum we saw organization using online reputation ineffective Public Relationship (PR) to create brand awareness and sell its product/ service.
For any sizable organization today online reputation holds the key to the market, a good reputation not only means good business but it also means a positive environment in your office. Today, as we see a shift in the business environment we see that most people go online to understand the various parts of your organization. Your social media handles and the customer comments have a great influence on the business you get. For a digital marketer, a training about how to a good ORM can provide varied opportunities. Even the UI/UX of your website can be your point of selling for your business.
Here are certain factors which your online reputation affects:
One of the most major feedback we often hear is that the Online reputation has affected our sales greatly. Good online Reputation means your earlier customer trusts you and which in turn lets you know that we are a reputable company to work with. Online reputation means a great brand promotion without spending any amount of money.
One thing that is currently affecting many major companies is that where we see online insights are helping the organization to get a better consumer feedback and understands the consumer persona. Ecommerce website is greatly utilizing this technique to understand the consumer behavior and drive traffic to their website.
Though this comes into a secondary aspect of online marketing it helps you get the best talent in the market without making any effort.
We have more than 24+ modules in Digital Marketing Training which Online Reputation Management as a major module.