• Certified Digital Marketing Training with 100% Placements

  • Placed 253+ Digital Marketing Professionals in 2015-16.

  • Our Trainees are working with 152+ companies.

  • Modules: Google Ad words I Google Analytics I SEO I SMOI Live Projects I Online Marketing Tools.

  • Google Certification.

  • In Digital Marketing 5000+ opening across industry.

100%
Job Guarantee


First Company to sign an
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Google Certifications

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  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Google Adwords Certification
  • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting
  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
  • Article submissions, PR submissions, Guest Blogging, Commenting
  • Facebook- opengraph,Page creation, content strategy, hashtags, facebook applications, paid advertisements, analytics
  • Twitter- Page creation hashtags, discover, cards, strategies to add followers
  • Youtube- Channel creation, video promotion, increase viewership
  • Linkedin- Content strategies, paid promotion
  • Google analytics setup, understanding how google analytics
  • Goal settings, creating channels, dimensions and metrics
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
  • Advanced Marketing Overview
  • Understanding site structure-Domain, Sub Domains, Servers, Hosting, CMS, WordPress site creation, Web Pages Creation/li>
  • Learnng essential html labels, Anchor, Images, Urls, Listing, Div, class
  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Performance monitoring and Campaign tracking,impression shares, shared library and reports
  • Google Adwords Certification Assistance.
  • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
  • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.
  • Content Creation: Creating Info graphics, Video creation tools, Comic strip creation.
  • Mobile app promotions, Techniques to improve downloads and usage.
  • Understanding the world of missed calls
  • SMS marketing Campaigns
  • ASO(App store optimisation)
  • Understanding how mail servers work
  • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customization
  • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics.
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
  • Linkedin- Content strategies, paid promotion

Success Stories

“ Best Digital Marketing - SEO, SMO , Adwords etc training provided by Pace to my Sales people with google certification, which really helps to increase the productivity and over achieve targets. This training helped to hit the target customers & get converted leads”
Mr. Sunil Sant
Head – Sales & Marketing / Delta Engineering Corporation
“ Thanks To pace Career for providing the best quality training in Digital Marketing which helped us to reach target clients & increase the productivity from Sales team.”
Rahul Gandhale
Asst. Operations Manager / BVG India Ltd

Corporate Speaks

“ Best Digital Marketing - SEO, SMO , Adwords etc training provided by Pace to my Sales people with google certification, which really helps to increase the productivity and over achieve targets. This training helped to hit the target customers & get converted leads”
Mr. Sunil Sant
Head – Sales & Marketing / Delta Engineering Corporation
“ Thanks To pace Career for providing the best quality training in Digital Marketing which helped us to reach target clients & increase the productivity from Sales team.”
Rahul Gandhale
Asst. Operations Manager / BVG India Ltd

Placements

Tata

Tata

Industry : Manufacturing

Status : Ltd

Jindal-Steel

Jindal Steel

Industry : Manufacturing

Status : Ltd

Bajaj-Auto

Bajaj Auto Ltd

Industry : Automobile

Status : Ltd

Max

Max Life Insurance Co Ltd

Industry : BFSI

Status : MNC

Busch

Busch Vacuum India Pvt Ltd

Industry : Manufacturing

Status : MNC

Big-Bazaar

Big-Bazaar

Industry : Retail

Status : Ltd

Quick-Heal

Quick Heal

Industry : IT

Status : Ltd

Eicher

Eicher Motors CV Unit

Industry : Automobile

Status : Ltd

Samrudhha-Jeevan

Samruddha Jeevan Foods (I) Ltd

Industry : All

Status : Ltd

Oracle-Financial-Services

Oracle Financial Services Software Pvt Ltd

Industry : IT

Status : Ltd

Parle-Agro

Parle Agro

Industry : Food

Status : Ltd

IBN

IBN Technologies Ltd

Industry : IT

Status : Ltd


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Pace Career Academy is a division of PHRI, An ISO 9001:2008 Certified company, we are into market from last 9+yrs, we are in HR, Accounts, Taxation, SAP & IT Trainings,We are also providing consulting, Payroll Processing, HRPO and Accounting services to various clients.

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