A valuable asset of any digital marketer should start with the question why? Why does my company need digital marketer in the first place? For many digital marketers out their, they don’t identify their asset during the start which results into resource crunch, for most of digital marketing 20 percent of the most valuable resource would produce 80 percent of the revenue. So here are topics to understand your requirement for valuable digital asset.
Online Branding and Positioning
In terms of easy words, we can say BRAND and the positioning being a prime factor that drives the target audience towards the brand. It could be the brand’s innovation, technology edge, be an ambassador or even price which could drive the audience towards the brand. It’s important for any digital marketer to promote that position or even maintain it. A brand identity is the most important thing to protect and it’s hard to measure until you lose it in the market.
Digital Hubs can be varied things- social media handles, website, apps, and tools. It’s important to create a digital hub which follows your brand identity. For any digital marketer, it’s imperative to protect such assets from hackers or even from the office employees. Recently an unregistered website got an access to Facebook admin panel for few seconds but the damage was already done.
On any social Media currently content is the most powerful thing. Though all channels have to protect your content from plagiarism it’s important that you treat the content as your most valuable asset. Protecting your content from being played could be difficult but being a digital marketer you need to have channels to keep your content away from getting leaked.