We saw the technology move from the keyboard based mobile phone towards more touch-based approach which resulted in the making of touchscreen user interaction panels. In 2017, Google launched its voice-activated speaker which was assisted by the Google assistant. Later that year we saw Google entering with Google assistant into our Television. However, this wasn’t the first time we were seeing an application of voice search. Before this Amazon Echo product become famous for their voice search.
One of the reasons Google was able to reach such a vast audience because it’s easy software integration with mobiles (Android), Google home and common searches through tablets and PCs.
Here are statics to prove why voice search is important for your Digital Marketing training
One of the reasons voice search will disrupt the current Search Engine Optimization (SEO) because the probability of user looking for the better interface in increasing and the early adopters of technology have increased many fold. As a digital marketer, it’s important for you to learn beforehand what factors would make your content rank better in Google voice search.
Your title would be equal to the searched keyword. So better you have the keyword in the title which regards with the blog. One of the reasons Title would be more important in voice search because the results will be more closely followed with the voice keyword.
The keyword will be one of the most definite terms for you to lookout for in voice search. Though the voice search will be closely following the title with the keyword in the blog you have better chances of better keyword ranking through a good keyword density.
It’s important for a Digital Marketer to understand that voice search will disrupt the SEO market. Get training on voice search from a digital marketing agency from our industry experts.