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What are the core impacts of Voice search over Google search?

Impact of Voice searches over Google Search

Impact of Voice searches over Google Search

We saw the technology move from the keyboard based mobile phone towards more touch-based approach which resulted in the making of touchscreen user interaction panels. In 2017, Google launched its voice-activated speaker which was assisted by the Google assistant. Later that year we saw Google entering with Google assistant into our Television. However, this wasn’t the first time we were seeing an application of voice search. Before this Amazon Echo product become famous for their voice search.

One of the reasons Google was able to reach such a vast audience because it’s easy software integration with mobiles (Android), Google home and common searches through tablets and PCs.

Voice searches made via google.

Voice searches made via google.

Here are statics to prove why voice search is important for your Digital Marketing training

  1. 50 percent of the searches will be voice search by 2020 according to the ComScore.
  2. 30 percent of search will be done without screen by 2020.
  3. Till 2017, 25 million devices have been shipped for voice search.
  4. Currently, according to the rough estimate we have around 33 million voice search devices in circulation.
  5. Looking towards the voice search market around $601 million industry till 2017.

One of the reasons voice search will disrupt the current Search Engine Optimization (SEO) because the probability of user looking for the better interface in increasing and the early adopters of technology have increased many fold. As a digital marketer, it’s important for you to learn beforehand what factors would make your content rank better in Google voice search.

  1. Title
Impact of voice search over Google search

Voice search over Google search

Your title would be equal to the searched keyword. So better you have the keyword in the title which regards with the blog. One of the reasons Title would be more important in voice search because the results will be more closely followed with the voice keyword.

  1. Keyword
Keyword identification by Google in Voice search

Keyword identification in Voice search

The keyword will be one of the most definite terms for you to lookout for in voice search. Though the voice search will be closely following the title with the keyword in the blog you have better chances of better keyword ranking through a good keyword density.

It’s important for a Digital Marketer to understand that voice search will disrupt the SEO market. Get training on voice search from a digital marketing agency from our industry experts.

Our training technique involves latest tools and technology at Pace Career Academy.

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