Zero cost Strategy is defined as a business decision that doesn’t cost a penny upon execution. In simple words, zero cost strategy would mean that you won’t have to pay any cost for the strategy to work this would include human resource cost, marketing cost, and any other resource cost. You have to work with your current resources to achieve a marketing goal. Usually, now a days companies are seeking zero cost marketing strategy and paid marketing strategies a different aspect.
Zero Cost Marketing
Zero marketing strategy is divided into two basic concepts organic and Social Media. For a digital marketer to use both organic and social media will drastically define the marketing goal. For zero cost marketing, we provide a digital marketing training in Pune with our industry experts and live examples.
Organic is a first step which drastically improves your traffic and lead generation without spending a penny. For organic traffic, it’s important that you target the right keyword in terms of your audience. Long tail keywords in your blog or on your website can make traffic magnet for you. Google will index your blogs according to the keywords you have or in better words the Latent Semantic Indexing (LSI) types of keywords.
For a digital marketer, organic is the most important type of traffic which not only improve the site rank but also engages the audience through various content.
As social media became a bigger part of organic traffic as people started flocking different communities and groups with same interest. Communities and groups on different social media act as a targeted magnet for your product or service. Social Media is an organic channel which brings the different audience on the same platform so you can also build a page to attract your patient customers.