Content is king was first phrased during 1996 by Bill Gates in one of his essay which was published on Microsoft website. During that time television was ruling the globe in terms of entertainment and marketing while newspaper closely followed up on the second spot. This was far before the internet revolution had taken over in that essay he clearly pointed to show the consumers are looking for unique and good content.
Though the phrase still is more than relevant in our time the content has changed and the consumption has evolved. Content now does mean something which is written on the paper which people can read it has been transformed into varies other forms video, photo, memes, are some of the content. The consumption has also it’s more for the shorter span of time that people see the content for so the content has to make an impact within few seconds. How is the content presented is one of the major issues which currently been making an impact for marketers?
Let’s talk about content and its consumption
Content is the relevant factor which would drive traffic to your website but do you know how to serve the content? As a marketer serving the content would be one of the unique perspectives to explore. For example, if you post a blog using relevant infographics and images it would drive more traffic and increase your average page duration considerably.
Consumption for content happens through two channels paid and unpaid b. Though both have their perks where your relevant audience lies would be the most important consuming point for your content.