Digital Marketing has been around for the last twenty years and the total duration it has been as a marketing channel is very short compared to the total time the marketing has been used to sell goods.
The most recent development in marketing has taken place through last 5 years with the implosion of mobiles and new social channels to connect with the target audience. Though digital marketing is pretty well-know and the internet is filled with knowledge regarding digital marketing their are still a lot of myths in terms of digital marketing.
1.More the traffic on the website better is the website
More traffic is always good for your website but it should be quality traffic or relate to the required audience. Any traffic won’t suffice and this would even mean depreciation of ranking. You should also remember as a marketer that a good traffic doesn’t mean people like your website using google analytics you should verify which part of the website needs to be changed for better conversion rate.
2.My business shouldn’t be online
When it comes to small or medium scale businesses they never try to make inroads with a digital marketing campaign they usually feel that they are a small company compared to the other competitors or fearing that they would even be getting negative comments about their business which might harm their reputation.
For most of them think that ads could one of the most important ways you can go in for the lead generation but according to the recent survey on the user only 20 percent of the user click on the given ad and 10 percent of them even opted for an ad-blocker.