Before you think of creating a lead magnet for your product or service one of the most important steps is to create a user persona for the target audience. A user personal will consist of four major key points Age, technological base, income and interest for any industry. Given a proven worksheet on how to make a user persona the next step would be implementing the user persona pain points on your marketing funnel. Whether it’s awareness stage, consideration stage, conversion stage and the delight phase of the marketing.
Before we dive into an understanding lead magnet you need to learn about various techniques that can act as a lead generation steps. A practical digital marketing training from the Pace Career Academy can help you identify such lead generation steps to implement various techniques to gain control.
Specific Target Audience
When it comes to lead generation you have to understand that not all of the audience coming to your website can help you generate the lead. There is a difference between two aspects one a marketing qualified lead and other non-marketing qualified lead. You have to attract the marketing qualified lead to your website and promote conversion.
Let me explain you this with an example suppose you have two visitors on your website both have filled the lead form on your landing page. Now suppose you are selling the laptop with high-end configuration and the price is on the higher side, one lead is a businessman who requires a laptop to cater to his business needs while on the other hand, you have a student who was just checking out your offers. So which one would be the marketing qualified lead for your product, nurturing the above lead is important.