Digital was adword invented at the end of the 20th century where websites were making their way into human search for knowledge. Throughout the dot-com phase, most of the old organization wanted to make a website because they wanted to be seen by the consumers that they are innovative. Though life after the initial hoo-boo around the digital world died down but it laid the foundation of digital as a platform for communication for brands.
With the advent of digital portable devices, the communication became more one to one with potential customers. The brands now had a channel which can directly communicate with customers without having to pay; off course you have to pay the domain cost and server space. But with the source which directly connects the consumer with a brand.
With the development of social media sites and search engine, we see a rise in the number of searches. People looked up to the brand website before buying a product/ service. This was the starting point of digital marketing- in the initial phase we saw the emergence of groups and communities.
For brands this became a great opportunity to connect with customers directly, as we moved to the more advanced phase of digital marketing we saw internet companies getting paid to promote your ad. This was the development of digital marketing as a job opportunity. Digital Marketing Training in Pune caters to the entire requirement the industry has for running a digital marketing team.
This became a money generating source for search engine and social media. This lead to the rise of the digital economy within which millions of people are interconnected with the brand and can be targeted at a given time.