Google Adword vs. Search Engine Optimization (SEO) or in better words for a marketing manager we can say Google Adword and SEO for your website marketing and growth. As a digital marketer, you should be able to clearly define the difference between the both and the similarities which can help you get the required traction and achieve the marketing goals.
Google has long been keeping the tab over the whether there is an absolute separation between organic and paid medium of google algorithm. At least they have maintained that they have different variables and factors involved. Yet both the results have been overlapped by some of the factors which have resulted in many of the marketers questioning the Google position when we see organic results. According to the recent census, most people feel that they are more likely to click on the organic result than on the ad which brings question how Google is earning through ads.
What is Google Adword and SEO ?
Google Adword depends a lot on your industry and whether you can target a given audience. In google Adword , you identify certain keywords for which your target audience is widely interested and can help you with conversions without spending much time.
SEO is second base when compared to earning leads and getting the required traction from the target audience. While SEO takes a long time getting on the first page and sometimes in spite of great website and aspects SEO can be the pretty tough task.